Epidemic Sound, the leading music licensing platform for content creators, has announced that it has added over 5,000 tracks to its catalog, taking the total number of available tracks to 40,000. The new additions to the catalog reflect Epidemic Sound’s commitment to meeting the needs of content creators, with the company focusing on three pillars in its strategy to create new music that is perfectly in tune with their requirements.
Firstly, Epidemic Sound listens to feedback from content creators to identify areas where they can expand their catalog. For example, the company has responded to requests for more electronic house music and more tracks for fitness content. As a result, they have increased the selection of Electronica and Dance music by almost 30%, with new releases from artists such as Ooyy and Lupus Nocte.
Secondly, Epidemic Sound’s music is viewed over 2 billion times daily on YouTube, providing invaluable data insights into music-usage trends. This enables the company to create tracks that meet content creators‘ continuous and emerging needs. For instance, hip-hop saw a year-on-year increase of over 100% in downloads from the Epidemic Sound platform from 2019 to 2020 and has since become the fourth most used genre in YouTube videos. The company has therefore continued to invest in the genre, increasing the number of hip-hop tracks by almost 50%.
Lastly, Epidemic Sound harnesses its in-house team of music experts, which includes Grammy-nominated producers and engineers, to interpret data, creator needs, industry trends, artist preferences, and company activity to guide music creation. One recent result of this approach is a more than 40% increase in the number of tracks in the Latin genre, featuring new releases from artists such as Frontera Bugalu, Caro Luna, and Lawd Ito.
The expansion of Epidemic Sound’s catalog is also reflected in the growth of classical music, which saw over 90% growth in use by YouTube creators over the year. The company has already increased the number of available tracks in this genre by almost 20%. Among the new classical releases is “The Dawning” – a track composed by Christoffer Moe Ditlevsen and performed by Anna Dager and Hanna Ekström on live strings – and new releases like Shadow Play by Anna Landström.
In addition to its core music offering, the Epidemic Sound catalog is complemented by 90,000 sound effects, a powerful search engine, and machine learning-based music discovery tools. One is Epidemic Audio Reference (EAR) – an audio-based search tool that helps content creators quickly find the music they need for their productions.
Niklas Brantberg, Chief of Music at Epidemic Sound, said, “We’re committed to offering the best-in-class experience for content creators needing great music and sound. I want to thank all our talented artists and in-house music teams who’ve worked hard to create and release these 5,000 incredible tracks. We couldn’t be more excited to continue providing content creators with new music that’s more relevant than ever for their content and guiding our artists to create music where there is a high chance of finding an audience.”
David Slitzky, Director of Music Development and Special Projects at Epidemic Sound, added, “We’ve seen content creator requests for more Latin music accompanied by huge industry growth within the genre and efforts by Epidemic Sound to start localizing its languages and offering in Latin America. Trends also move fast. One of the things we’re excited about is the success we’ve seen as we’ve expanded our K-pop selection with
Magnetic byline note: This byline is used for staff produced updates and short announcements, often based on press materials and official release information. Editorial responsibility: David Ireland (Editor in Chief) and Will Vance (Managing Editor). About: https://magneticmag.com/about/ Masthead: https://magneticmag.com/masthead/ Contact: https://magneticmag.com/contact/
