edapollo (@edapollo launches Omni Youth with “New World,” a new single built around classic piano house energy, M1-style chords, emotional builds, and a vocal that pulls the record toward a wider indie dance lane. The track introduces the sound and intention behind the new label, while also opening the first phase of releases tied to his club-focused EP series, Emotional Architecture.
Omni Youth begins as a home for edapollo’s own music and selected work with close collaborators, including Seb Wildblood, before expanding into a wider platform over time.
The label grew out of years spent releasing with other imprints, seeing the best parts of label support up close, and learning how much can fall short when the plan, communication, or follow-through is missing. For edapollo, the goal is to build a creative home around trust, taste, visual identity, release strategy, and a genuine belief in the music.
In the conversation below, edapollo talks about why he started Omni Youth, what makes him keep listening when an unknown artist sends music, and why even a great record needs context around it now. His answers get into A&R, authenticity, artist values, release planning, and the reality of trying to cut through when so much music is released every week.
For a new label arriving with a clear first single and more music ahead, it gives a practical look at how edapollo wants Omni Youth to operate from the start.
Interview With edapollo
What are your plans for Omni Youth as a label, and why did you decide to start it?
I have been wanting to start a label and brand for a long time, originally as a way to release my own music and put on events. Over the years, I have found myself getting sent more and more unreleased music from other artists, and I have genuinely enjoyed being part of that process: listening, giving feedback, and helping shape records. Starting a label started to feel like a natural next step.
Having worked with a lot of labels throughout my career, I have seen firsthand how valuable a good label can be, and also how disappointing it can be when a label does not follow through on what it promises. That is something I have always kept in mind when thinking about building my own.
The most important thing for me is finding music I genuinely love and believe in, then working closely with artists to help bring their vision to life. Along the way, I have picked up a lot of experience across A&R, production, visuals, design, release strategy, and all the other pieces that go into building a project, and I want to share that knowledge in a meaningful way.
Ultimately, I want this to be a platform for great artists making authentic music, a place where people feel supported creatively, can take their work to the next level, and be part of a community built around a shared passion for music.
When an unknown artist sends you music, what usually makes you keep listening after the first minute?
It depends on the genre of the song, although something interesting or emotional should happen pretty quickly for me. Something that builds tension, creates momentum, or grabs my ear from the start. Sound selection is really important, combining the right sounds in your own way so it does not feel too cookie-cutter. Do something that makes it unique to your sound and be brave.
Not everything works, and I would much rather listen to something super weird that does not totally gel together than something super generic that I have heard a million times before.
Before a record feels like something you can actually work with, what do you need to understand about the artist behind it?
The artist behind the music is really important. Making sure you align on values and ethics is important, and also just generally making sure that the energy and vibe are right.
It can also be important to know more about the story behind the music, if there is one. It is not essential, although it can add a lot of value and meaning to the music when it is authentic.
A lot of artists think the record should speak for itself. From the label side, why does a great track still need a clear setup around it?
I think 10 or so years ago, this was perhaps closer to the case, and now it is much harder for music to speak for itself without the right setup and plan around it.
The sheer volume of music being released now, the ease of access to making music, and the rise of AI slop music mean you really need the right resources and plan to give your music the best chance of connecting with a wider audience.
The reality is that there is so much amazing music being released so regularly now, so the competition is higher than before. I do not think it is worth being discouraged though, because the tools to promote your music are also far more accessible now. If you make great music and are dedicated enough, there is no reason you cannot reach an audience over time.
Will Vance is a professional music producer who has been involved in the industry for the better part of a decade and has been the managing editor at Magnetic Magazine since mid-2022. In that time period, he has published thousands of articles on music production, industry think pieces and educational articles about the music industry. Over the last decade as a professional music producer, Will Vance has also ran multiple successful and highly respected record labels in the industry, including Where The Heart Is Records as well as having launched a new label with a focus on community through Magnetic Magazine. When not running these labels or producing his own music, Vance is likely writing for other top industry sites like Waves or the Hyperbits Masterclass or working on his upcoming book on mindfulness in music production. On the rare chance he's not thinking about music production, he's probably running a game of Dungeons and Dragons with his friends which he has been the dungeon master for for many years.
