Image Cred: ADE

Amsterdam Dance Event has opened access to ADE On Demand, giving ADE26 Pro Pass holders year-round access to a library of recorded ADE Pro and ADE Lab sessions.

The first release is live now, with more than 40 sessions available across panels, keynotes, and fireside chats. The library includes recordings from ADE 2025 as well as five additional past editions, including material dating back to 2013.

That is the useful part for anyone who treats ADE as a business resource rather than a single week on the calendar. The October event is still the center of the whole thing, but On Demand gives Pro Pass holders a way to revisit sessions, catch panels they missed, and use ADE’s programming throughout the year instead of trying to absorb everything during the conference rush.

ADE Pro And ADE Lab Sessions Are Now Available

The On Demand library includes sessions with artists, platforms, and music business figures across the electronic music industry. ADE’s email highlights recordings involving Skepta, ANNA, Chris Stussy, KETTAMA, KI/KI, HAAi, BASHKAA, Indira Paganotto, Bad Boombox, and others.

There are also platform and industry-facing sessions connected to Spotify, Google, DJ Mag, Epic Games, and Google DeepMind, including topics around AI, music-making, wellness, artist development, and the wider business around electronic music.

That range is the main value of ADE On Demand. Some people are there for artist conversations, some are there for startup and platform insight, and some are there for market context around where dance music is heading. Having the recordings available after the event gives each session a longer shelf life.

For Pro Pass holders, this also turns ADE into a reference library. A panel that felt relevant during October can be revisited months later when a project, campaign, or industry question brings it back into focus.

The Chorus Applications Are Also Open

Alongside the On Demand rollout, ADE Startups has opened applications for the 2026 edition of The Chorus, its founder-to-founder network for early-stage music tech startups.

The program will bring together eight founders from around the world for mentorship, peer exchange, networking, and industry introductions. Applications are open globally to startups under two years old and pre-Series A, with ADE listing eligible areas such as music production, performance, live tech, hardware, software, AI, rights infrastructure, and fan platforms.

Applications close July 31.

That adds another practical layer to the ADE cycle. The conference already pulls together artists, labels, managers, agents, promoters, tech companies, and platforms, but The Chorus gives early-stage music tech founders a more directed route into that network.

ADE On Demand is live now for ADE26 Pro Pass holders, with the current release offering more than 40 sessions across ADE Pro and ADE Lab.

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Will Vance is a professional music producer who has been involved in the industry for the better part of a decade and has been the managing editor at Magnetic Magazine since mid-2022. In that time period, he has published thousands of articles on music production, industry think pieces and educational articles about the music industry. Over the last decade as a professional music producer, Will Vance has also ran multiple successful and highly respected record labels in the industry, including Where The Heart Is Records as well as having launched a new label with a focus on community through Magnetic Magazine. When not running these labels or producing his own music, Vance is likely writing for other top industry sites like Waves or the Hyperbits Masterclass or working on his upcoming book on mindfulness in music production. On the rare chance he's not thinking about music production, he's probably running a game of Dungeons and Dragons with his friends which he has been the dungeon master for for many years.