Loopmasters has spent over 25 years helping producers start tracks.
Now it wants to help finish the story, which they talked about in detail in a recent blog post.
The company has announced Loopmaster Records, a new label built to champion music coming directly from its community of producers. Before the label launches publicly, Loopmasters is opening a private submission path through Audiopool, inviting producers to upload finished, unreleased tracks and play a direct role in shaping what the label becomes.
The idea is simple, but it flips the normal label sequence.
Most labels start with a roster, then spend time finding an audience. Loopmasters already has a producer community of more than a million people, so the label starts from the opposite direction: listen to the music already being made inside that audience, then build the label around the records that deserve support.
That is a smart move for a company whose history has been tied to samples, sounds, and producer resources. Loopmasters has helped supply the raw ingredients for years. Loopmaster Records is the next step in that chain: turning finished tracks from its community into releases, artist stories, and wider discovery moments.
The label is not starting from a narrow genre box
Loopmaster Records is beginning with electronic-influenced music, but the brief is fairly open.
The label is looking for house, disco, techno, electro, breakbeat, bass music, upbeat dance, downtempo, artist-driven projects, band-driven projects, hybrids, and adjacent styles. The company frames that as a starting point, not a rulebook, which is the right way to handle a producer community this wide.
That matters because Loopmasters users do not all make the same kind of music. Some are club producers. Some are songwriters. Some are sample-heavy beatmakers. Some are hybrid electronic acts. Some are producers who sit between scenes and need a label flexible enough to hear the actual record before forcing it into a lane.
Sav Remzi, Founder A&R at Loopmaster Records, puts the A&R brief in plain terms: “Any genre goes, as long as it has rhythm and soul.”
That line gives the label a better identity than a strict sound policy would. It suggests Loopmaster Records is looking for quality and originality before genre neatness.
Audiopool makes the submission process public-facing
Loopmasters is handling submissions through Audiopool, the new community-powered discovery platform for unreleased electronic music.
Artists upload tracks to Audiopool. Fans, DJs, and curators play, boost, and share the records they believe in. Tracks earning the strongest support rise on the Audiopool Chart, and Loopmasters says that support will become a genuine signal in its A&R process.
That does not mean the chart replaces taste. It gives the label another layer of context before making decisions.
The benefit for artists is that one upload can reach more than Loopmaster Records. Loopmasters says other labels, influencers, and promoters on Audiopool will also be listening, which gives producers a chance to catch attention even if Loopmaster Records is not the final home for the track.
That is the clearest connection to our earlier article on AUDIOPOOL’s global launch, where the platform’s central pitch was giving unreleased electronic music a first place to gather community support before competing in the wider release market. Loopmasters is now showing what that can look like from the label side.
This is a label launch built around community proof
Matt Pelling, Founder and CEO of Loopmasters, describes the label as a natural next step for a company already focused on helping producers develop their sound.
That is the key to the whole launch.
Loopmaster Records is not being positioned as a vanity imprint or a side project detached from the existing Loopmasters ecosystem. It is being built around the idea that a large producer community should have a route from making music to being heard.
That route will not only involve signings. Loopmasters says it also plans to champion community members making interesting music, helping promote them to new audiences through the Loopmasters platform even when a formal release is not on the table.
That is the part that could make the label feel broader than a traditional release schedule. If Loopmasters can spotlight producers, share tracks, create discovery moments, and route the best records toward label support, it can give its community a reason to participate beyond hoping for a contract.
There is a direct line here to the same producer-ecosystem story we covered when Beatport acquired Loopmasters, Loopcloud, and Plugin Boutique. The producer economy has been moving closer to distribution, labels, DJ discovery, and artist marketing for years. Loopmaster Records makes that connection explicit.
The first releases are expected later this year
Loopmasters says it is looking to make its first releases toward the end of the year.
Until then, the company will be monitoring submissions through Audiopool and updating the community on how the process is going, including some of the tracks that catch its attention. There is no submission deadline, so producers are being encouraged to upload when they have finished music ready.
That detail is important because it keeps the process from feeling like a one-week contest.
A rolling submission setup makes more sense for a label tied to a producer platform. Music will keep coming. The community will keep listening. The chart will keep changing. Loopmaster Records can build slowly from that activity instead of forcing the whole identity of the label around one launch window.
For producers, the ask is direct: upload finished, unreleased music at audiopool.io/loopmasters, then listen, boost, and share the tracks they rate while they are there.
Will Vance is a professional music producer who has been involved in the industry for the better part of a decade and has been the managing editor at Magnetic Magazine since mid-2022. In that time period, he has published thousands of articles on music production, industry think pieces and educational articles about the music industry. Over the last decade as a professional music producer, Will Vance has also ran multiple successful and highly respected record labels in the industry, including Where The Heart Is Records as well as having launched a new label with a focus on community through Magnetic Magazine. When not running these labels or producing his own music, Vance is likely writing for other top industry sites like Waves or the Hyperbits Masterclass or working on his upcoming book on mindfulness in music production. On the rare chance he's not thinking about music production, he's probably running a game of Dungeons and Dragons with his friends which he has been the dungeon master for for many years.
