If you’re looking for a way to get more Instagram followers, it’s time to create a reel. Reels bring engagement and increase your chances of becoming viral. However, you shouldn’t suppose that creating random reels is enough to gain popularity and drive Internet users to your account. It’s more a matter of creating reels that appeal to people’s interests and hit their feeds and timelines than just delivering some random video content.
How can you make reels that end up on users’ explore sections?
Use reel sounds.
But how can you find trending music for Instagram reels?
It’s great that you asked because this article breaks down what trending songs are and where you can find them to boost your reels’ popularity.

What are Instagram reels?
Instagram reels are short video pieces (sub-90-second videos) that feature a sound, and you can create, edit, and post directly from the app. You can use songs from your device, a third-party music app like Spotify, or Instagram’s library.
What are trending songs on Instagram reels?
We use the term trending songs or sounds on Instagram to refer to audios growing in popularity. When you identify a trending sound, it’s the ideal time to jump on it and create a reel. You can determine if a song is trending by the little arrow next to its name, and when it’s up, it’s your sign that you should use it.
Can business accounts add trending sounds to their reels?
Everyone knows that business accounts are restricted from using specific audio on their videos due to licensing issues. However, there are ways to take advantage of trending sounds.
How can you find trending audios on Instagram reels?
Finding the right songs to pair with your videos might prove challenging when you lack creator experience on Instagram. Here are some tips to help you out.
Use hashtags
An effective strategy to find trending audio on Instagram is to use hashtags related to the type of music you want to find. For example, if you’re looking for pop songs, you can use hashtags like #popmusic #popsongs #trendingpop. The search will bring you up with the most popular sounds in the genre, and you can pick the one that best works with your video. Before uploading your first reel, read a guide that teaches you how to add music to Instagram reels to ensure that you provide your audience with high-quality content.
Look for trending songs on Instagram stories
You can also learn what sounds are trending on Instagram by checking the Music options for Instagram Stories. Instagram will offer you a list of the most popular sounds of the moment, so you can choose from them. It categorizes them according to the genre or the season of the year.
It’s easy to discover the trending sounds on Instagram Stories; you need to access the Your Story option and tap the Music icon. You’ll have to pick between the For you and Browse options, and it’ll deliver some relevant results. You can then use the sounds to create Reels.
Just scroll
To learn how to create engaging content, you must take the time to find what your competitors post. Exploring the Reels section provides you with knowledge about the type of video content your audiences prefer. The Explore section features videos curated by Instagram’s algorithm users might find interesting and usually contain trending audio.
When you scroll through reels and find interesting audios you might want to pair with your videos, look for the songs with the “trending” arrow next to them. If you tap on the song, it’ll take you to other videos that feature it so you can see how other creators used it. You also have the option to save the audio so you can use it later. Create a personal library with sounds suitable for your content so you can easily access them when you want to create reels.
Look for songs with the arrow icon
When browsing the explore page, stay alert because you never know when you might find audio that would make your content go viral. Instagram makes it easy for content creators to engage users by putting an arrow icon right next to the titles of popular songs. Always look for the arrow when you browse the reels section, and save the ones you like in your library. Instagram never mentioned the criteria it uses to make a sound trending, but the frequency of use and user engagement are believed to be decisive.
Follow Instagram content creators
You’re not the first content creator in your niche, so you should follow the most popular accounts and take inspiration from their content. It’s a competitive niche that requires you to provide the public with unique and authentic content, but when it comes to sounds, everyone uses the most trending ones paired with videos that reflect their brands.
And don’t forget to keep an eye on Instagram’s @creators account, which is dedicated to those who want to learn how to deliver engaging content. Every Friday, it releases a Trend Report to provide information about the most popular trends on the platform that week. You’ll most likely find some popular songs you can use with your videos and other forms of content that might help you draw your audience’s attention.
Browse popular Spotify playlists
As mentioned earlier, you can also use songs from third-party platforms to create reels. So, create an account on Spotify if you don’t have one and search for popular songs on the platform. You can browse trending songs according to the genre and listen to playlists generated from a song. Spotify can be a great source of inspiration when you feel lost and don’t know what sound to use.
Final words
We hope you find this guide useful. And keep in mind, always choose sounds your audience might like, even if they’re not exactly the ones you’d add to your daily playlist.
Magnetic byline note: This byline is used for staff produced updates and short announcements, often based on press materials and official release information. Editorial responsibility: David Ireland (Editor in Chief) and Will Vance (Managing Editor). About: https://magneticmag.com/about/ Masthead: https://magneticmag.com/masthead/ Contact: https://magneticmag.com/contact/