One of our favorite laid-back brands is back with a new upgraded collection of Tropic High Water shirts. A little extra stretch, a little more give, and all of the aloha you can handle.
So things might be looking a little more normal this summer, but you still probably won’t be hitting too many festivals until 2022. So what’s a guy to do?
Take the party to your back yard, or the park, or the campground, or the beach, and the Tropic High Water collection has all the bells and whistles you expect from premium leisurewear. Features like a dry pocket for your phone, a storage pocket for your beer, a bottle opener, and a slight extra stretch for your dance moves.
If you didn’t catch our article about California Cowboy last year, check it out here.
So let’s take a quick look at the new collection below; we got so excited we took one up to Beaver Creek for a test run and got nothing but compliments (and some strange looks).
The Southwest-inspired Motel Surf is a nod to the classic American road trip and goes great with canned margs (try the ones from Cutwater, they are legit). This particular design also pairs well with psychedelic indie-rock like Lord Huron or RY X. This is California Cowboy’s take on the classic camp shirt perfect for camping, lounging, backyard jams, and eventually music fests and concerts. The Tropic vs. the classic High Water is unlined and great for balmy weather – looking at you, Florida.
The Nightlife Palm’s namesake is Don Johnson’s iconic Miami Vice character Sonny Crockett. Learn to go with the heat, Rico. If you feel frisky, loungey, and slightly neon electric, this is the one for you.
Neither pine, nor apple, the Midnight Navy print is ready for those memorable moonlit moments in the sand by the surf. Rum ready for your own howl-a-colada. This print pairs well with luaus, Hawaiian hotel lobbies, Palm Springs dinner parties, and vintage convertibles.
The Pina Paradise, Red Rum feels like a daytime pool party in Los Angeles. You are bright, you are playful, but you are also calm, relaxed, and collected in your vintage Ray Bans. Red doesn’t mean stop; it means go daddy, oh.
The Botany Bay Floral says party in the front, party in the back, and I promise I won’t put a lampshade on my hotel or pee in your bushes. It’s classy without being stuffy, refined without being snooty; it’s going to land you that phone number, err email address, er TikTok handle?
David Ireland is a professional strategist, creative, and marketer. He began his career in 1995 as creator and publisher of BPM Magazine. In August 2000, BPM Magazine merged with djmixed.com LLC, an online media company based in Los Angeles, which later evolved into the Overamerica Media Group [OMG] in 2003. In 2009, Ireland left Overamerica Media Group to serve as the VP of Marketing at Diesel. In 2011, he returned to his roots in media and cofounded the online electronic music publication Magnetic Magazine and created The Magnetic Agency Group. In June 2018, Ireland joined Winter Music Conference (now owned by Ultra Music Festival) as the Director to lead the reboot for 2019 and usher in a new era for the iconic brand. He served as Chief Marketing Officer at Victrola for three years, guiding product innovation and brand growth. He currently serves on the advisory board of Audiopool, a new music tech startup focused on AI-generated music licensing and artist revenue models.
