If you haven’t heard the name Russell Athletic [RA] for a while, you probably at least still remember the iconic RA logo if you grew up in the 80s or early 90s. Well good news, the RA brand is back in a big way and entering new territory beyond classic athletic gear. As sneaker culture and athletic influence continue to make massive gains in both street and high-end fashion, RA makes a timely spring drop with Ronnie Fieg/Kith.
Kith has been on a steady rise since its founding in 2011 by famed sneaker aficionado and style master Ronnie Fieg, entering the hallowed ground of such iconic streetwear brands as Supreme, Alife, and Stussy.
The RA collab is delicate and powerful all at once, playing on RA’s deep heritage in fleece and athletic apparel but keeping it fresh with little tweaks and a massive color wheel like only Kith can. You can find the collection at Kith.com starting at $55 for tees and up to $150 for hoodies, which is not outrageous at all considering some of the pricing in today’s streetwear scene.
You might not be able to rock the full-color block look, but you certainly can layer it in with some dope sneakers and dress it up or down. However you do it, you are going to look good.
David Ireland is a professional strategist, creative, and marketer. He began his career in 1995 as creator and publisher of BPM Magazine. In August 2000, BPM Magazine merged with djmixed.com LLC, an online media company based in Los Angeles, which later evolved into the Overamerica Media Group [OMG] in 2003. In 2009, Ireland left Overamerica Media Group to serve as the VP of Marketing at Diesel. In 2011, he returned to his roots in media and cofounded the online electronic music publication Magnetic Magazine and created The Magnetic Agency Group. In June 2018, Ireland joined Winter Music Conference (now owned by Ultra Music Festival) as the Director to lead the reboot for 2019 and usher in a new era for the iconic brand. He served as Chief Marketing Officer at Victrola for three years, guiding product innovation and brand growth. He currently serves on the advisory board of Audiopool, a new music tech startup focused on AI-generated music licensing and artist revenue models.
