Seoul-based producer and DJ SUNGYOO has been selected for Spotify’s Fresh Finds Forward Artist Class of 2026, adding another significant milestone to a year that has continued to elevate his profile across electronic music.
Fresh Finds Forward is Spotify’s newly launched program designed to give emerging independent artists additional resources, community, and support beyond traditional playlist placement. The platform plans to bring approximately 10,000 artists into the initiative each year, with participating artists receiving access to its benefits for 12 months.
The program expands on Spotify’s long-running Fresh Finds ecosystem, which has helped introduce listeners to independent and early-career artists across genres and markets for more than a decade. Since 2024 alone, Spotify says Fresh Finds playlists have generated more than 128 million new artist discoveries, with nearly 70% of streams coming from listeners hearing an artist for the first time.
For SUNGYOO, the recognition arrives amid an especially active stretch. Earlier this year, he earned a “Best New Artist” nomination at the Electronic Dance Music Awards, while his 2026 live calendar is set to reach another high point with his mainstage debut at EDC Korea on October 3.
The South Korean artist has steadily built an international presence around a style that moves between bass house, tech house, future EDM, and K-pop influences. His high-energy performances have already taken him to major festivals and clubs including Ultra Korea, Ultra Bali, Ultra Japan, MU:IN Bangkok, S2O Korea, World DJ Festival Korea and Japan, PARA Macau, T2 Nagoya, FRAME Seoul, and SEL OCTAGON Tokyo.
Spotify’s Fresh Finds program has previously featured artists including Laufey, Clairo, Ethel Cain, Omar Apollo, and ROLE MODEL before their audiences expanded considerably.
For SUNGYOO, joining Fresh Finds Forward places additional infrastructure around momentum that is already building, connecting his growing international live presence with increased discovery and artist-development support through Spotify.
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Raised in upstate New York, I was always a big fan of music but never really listened to electronic music. Within the first month of attending Florida State University and meeting some new friends, I was introduced to the rave scene. After seeing Ekali at my first show, I was instantly hooked. Since then, I have dived into every subgenre of electronic music, picked up DJing, and mixed for clubs and different entertainment events in Tallahassee. Once graduating with degrees in marketing and hospitality, I was hired for a sales position. However, I recently decided to leave my sales job to pursue my dream of working in the music industry. Currently, I run Magnetic Magazine's Melodic Techno Charts, along with my role as a PR and marketing specialist for different artists and labels. Some of my favorite artists are REZZ, Kyle Watson, TOBEHONEST, San Pacho, Josh Baker, HUGEL, ARTBAT, Vintage Culture, Ganja White Night, CamelPhat, Green Velvet, Jungle, Milky Chance, Paco Versailles, Franc Moody, and RÜFUS DU SOL. My favorite festivals are Hulaween (by far), EDC Orlando, and all the different venues during Miami Music Week. Outside of music, I love sports (especially hockey, soccer, tennis, basketball, and spike ball), going to the movies, working out, sushi, Chick-fil-A, food in general, and hanging with my dog Maui and my cat Loki. Feel free to reach out to me via my email or on IG, I love expanding my network of friends and business opportunities!
