What is Making Pocket FM the Netflix of Audio?

Today’s consumers typically consider Netflix as one of the biggest entertainment companies in the world, but it wasn’t long ago that they were a disruptor challenging the status quo of video rental stores and cable television. Now, the audio entertainment industry is on the precipice of an evolution, with audio content platform Pocket FM leading the charge.

Evidence of the audio medium’s growth can be seen in research by Edison, which showed that an estimated 209 million people listen to podcasts in the United States alone — and an even bigger audience if you account for the rest of the world. Yet, there is an impending disruption even in this medium that is beginning to take hold of the media zeitgeist.

The innovative disruptor in the audio content field is Pocket FM, an entertainment platform that focuses on high-quality, long-form narrative audio series. Between its unparalleled library of binge-worthy content and its business model that challenges the status quo of streaming services for audio and beyond, Pocket FM is poised to fundamentally change how people consume audio content.

Pocket FM recently conducted a survey, detailed in their report “Digital Entertainment Insights: Audio Takes the Centerstage,” in which 90% of people said they tune into audio entertainment daily. On top of that, Pocket FM investigated several behaviors of listeners, including how and why they listen to audio content, as well as the devices they prefer to use to tune in.

Convenience, quality, and diversity

One of the main reasons respondents reported tuning into audio series over other forms of entertainment is their convenience. The audio medium offers a level of flexibility that others do not because it only engages one of the senses — hearing — leaving the other senses, such as sight, free to be used for other purposes. While audio content is excellent for dedicated sessions where you sit down to unwind after a long day, it’s also great for multitasking, like when you’re on your commute or while working. Many respondents even reported using audio content to help them enhance their focus or improve their productivity.

Another significant reason why respondents reported tuning into audio series is the quality of the content offered. Pocket FM refers to its audio series as “blockbuster-level,” thanks to their high production value and captivating storytelling. The platform prides itself on having audio series that are just as exciting and engaging as other mediums, but audio has the unique ability to help activate listeners’ imagination in ways that enjoying other forms of media — such as film or television — could not.

Frequent listeners also appreciate the diversity of content Pocket FM’s vast library offers them. With shows in various genres — including romance, horror, fantasy, sci-fi, suspense, mythology, and more — there is an addictive new series for everyone on this groundbreaking platform. And with some of the most popular audio series out there, including “Insta Millionaire,” “The Return,” and “Saving Nora,” Pocket FM is quickly becoming the premier destination for audio entertainment.

Pocket FM also stands out from other audio entertainment platforms because it offers localized content across markets. In addition to English-language audio series, Pocket FM’s library contains series in a variety of languages that allow the platform to serve audiences around the world. In the years since Pocket FM was originally launched in India, it has expanded to an international scale, serving audiences from across the globe.

Binge listening: the new future of audio entertainment

One of the things that stands out about Pocket FM’s model is that it encourages “binge listening” with an audio library home to numerous series, many of which have episode counts in the hundreds or even thousands. This encourages listeners to consume episodes one after another, with many of the most popular platforms on the series having average listening sessions of 150 minutes or more.

Pocket FM’s convenience is further enhanced by the platform’s user-friendly interface and microtransactions model, giving viewers more control over their listening experience. Other popular audio content platforms, such as Spotify, require listeners to pay a monthly subscription fee to access their content. Pocket FM, on the other hand, makes a set amount of episodes available to users for free daily, and they can “unlock” additional episodes through in-app purchases if they want to continue their binge.

Like many other entertainment platforms, Pocket FM offers offline consumption functionality, allowing users to download their favorite series onto their devices and listen to them without an internet connection. This makes Pocket FM a perfect entertainment platform for listeners on the go, as we all know how spotty service can get in traffic or on a busy commute on public transportation.

Pocket FM is poised to become the future not just of audio entertainment but entertainment in general. With a library of high-quality audio series that rivals the quality of any other form of entertainment content, Pocket FM is quickly establishing itself as the disruptor to the audio content sphere — much as Netflix once disrupted the world of video streaming.