SUBPAC, a pioneer in tactile audio solutions, is joining forces with luxury automotive business JLR to deliver an innovative, immersive in-car audio experience. This partnership marks SUBPAC’s first step in extending studio-quality sound to the automotive industry, with their technology now incorporated into the Body and Soul Seat (BASS) system of the new Range Rover Sport SV EDITION ONE.
The new BASS system is designed to transform how drivers and passengers experience audio. Thanks to SUBPAC’s AI-optimized software, the BASS system uses transducers and membranes to convey high-fidelity audio vibrations directly to vehicle occupants. This technology, working in harmony with the existing 29-speaker system in the Range Rover, is set to redefine standards in immersive automotive audio.
Todd Chernecki, CEO of SUBPAC, elaborates on the venture, “Our partnership with JLR enables us to bring our cutting-edge audio technology to the automotive sector, allowing drivers and passengers to experience sound in a wholly new and transformative manner – by physically feeling it. The new Range Rover Sport SV provides the perfect platform for our AI-based solution.”
This sentiment is echoed by Jamal Hameedi, Director, SVO at JLR, who sees this partnership as an innovative leap forward in enhancing the driving experience, setting the New Range Rover Sport SV distinctly apart.
Moreover, the BASS system in the Range Rover Sport SV enhances the well-being of front-seat occupants. It aligns with SUBPAC’s wellness initiatives and a Coventry University and JLR study, demonstrating the seat’s potential for stress reduction and relaxation by improving heart rate variability (HRV). SUBPAC is eager to expand its technology beyond the automotive industry, aiming to lead audio innovation in other sectors, including gaming, aviation, and health & wellness.
For more information, visit www.rangerover.com and https://subpac.com/.
Will Vance is a professional music producer who has been involved in the industry for the better part of a decade and has been the managing editor at Magnetic Magazine since mid-2022. In that time period, he has published thousands of articles on music production, industry think pieces and educational articles about the music industry. Over the last decade as a professional music producer, Will Vance has also ran multiple successful and highly respected record labels in the industry, including Where The Heart Is Records as well as having launched a new label with a focus on community through Magnetic Magazine. When not running these labels or producing his own music, Vance is likely writing for other top industry sites like Waves or the Hyperbits Masterclass or working on his upcoming book on mindfulness in music production. On the rare chance he's not thinking about music production, he's probably running a game of Dungeons and Dragons with his friends which he has been the dungeon master for for many years.
