This winter has been a bit brutal, and despite what Punxsutawney Phil might predict, it seems we have quite a bit more to contend with. Record snowfalls, polar vortexes, and snow in Seattle. Things are wacko, so you probably need a jacket or jackets to contend with this frigid nonsense.
I got the chance to take one of my new favorite brands for a test drive a short while back at the Sundance Film Festival – and yes it was COLD, often getting into the low teens at night.
The fest was its usual vibrant self with celebs running around, great parties and of course movies, lots and lots of great movies. I was there to support my wife’s film To The Stars and stumble into as many parties and lounges as I possibly could. Mission accomplished.
So let’s discuss the gear, shall we?
Goldwins’s Mountain Jacket
This is the perfect jacket for mid-30s temps, and up, it can be worn on its own or layered with a nice wool sweater to beat off colder weather. The style is very fluid, part ski jacket part stylish urbanite. The Mountain Jacket also works great on the mountain with its sealed pockets, pass pocket and longer cut in the back – it’s truly the perfect hybrid shell that can handle just about every situation. Another nice thing about the cut is that it’s slim, and not overly bulky like so many ski jackets. MSRP $539
Specs:
– Mountain jacket made with 3L waterproof nylon material that has both durability and smooth texture.
– A sporty jacket with waterproof zipper and pocket designs.
Basic but highly functional mountain jacket, which can be worn throughout the year. Can be worn on its own or layer it with inner down or with fleece.
Goldwin’s Hooded Down Coat
I don’t typically go for longer coats, or down for that matter, but this coat has made me a believer. When stepping out into the frigid Utah night air this jacket kept me quite warm with just a t-shirt underneath – and the hood was perfect for pulling up to prevent my ears from falling off. Beanies are great, but they don’t work all that well when you are trying to keep your hair in place – aka the just got out of bed look beanie look is no bueno at parties. The coat works well for women as well, with a middle section that can be removed to slim it down – my wife also rocked it (she’s tall), and it worked perfectly (see photo). MSRP $399.00
Specs:
– Soft, lightweight and comfortable down coat using PERTEX material and heat retaining KODENSHI DOWN.
– Front flaps (down tube) are removable so that you can enjoy variations in silhouettes; relaxing shape with the use of a front flap or slimmer look without.
David Ireland is a professional strategist, creative, and marketer. He began his career in 1995 as creator and publisher of BPM Magazine. In August 2000, BPM Magazine merged with djmixed.com LLC, an online media company based in Los Angeles, which later evolved into the Overamerica Media Group [OMG] in 2003. In 2009, Ireland left Overamerica Media Group to serve as the VP of Marketing at Diesel. In 2011, he returned to his roots in media and cofounded the online electronic music publication Magnetic Magazine and created The Magnetic Agency Group. In June 2018, Ireland joined Winter Music Conference (now owned by Ultra Music Festival) as the Director to lead the reboot for 2019 and usher in a new era for the iconic brand. He served as Chief Marketing Officer at Victrola for three years, guiding product innovation and brand growth. He currently serves on the advisory board of Audiopool, a new music tech startup focused on AI-generated music licensing and artist revenue models.
