The artist creates a unique game which engages fans in his journey
Play the “I Wanna Get Back” game here
We all know that innovation doesn’t just extend itself to tech, music creation and songwriting in 2025.. Now more than ever, innovation is a key step in marketing your music.. Electronic artist and producer Jamie Reddington, better known as Sound of Fractures, has dropped his new single, “I Wanna Get Back,” but this is far from a typical release. Challenging the streaming age’s obsession with metrics and digital overload, Reddington has transformed the track into a participatory, interactive retro game. The key to unlocking an exclusive, free download of the high-energy song? Finishing the game before it hits streaming platforms.
This project is a powerful, real-world experiment in what Reddington calls “world-building.” Moving past the industry’s demand for musicians to be relentless “content creators,” Sound of Fractures is constructing small, self-contained ecosystems around his art. The accompanying game asks a fundamental question: what does music look like when it’s freed from the constraints of the timeline and the algorithm?
“We keep being told that musicians need to become “content creators.” But maybe what we really need is to become world builders, artists who build small, self-contained ecosystems around their ideas.
World-building lets us move beyond algorithms and metrics into something slower, stranger, and more human.
It asks: what does your music look like, feel like, and behave like, when you set it free from the timeline? This game is my latest attempt to answer that question. It’s an experiment in how artists can build interactive, automated, emotionally connected experiences on their own terms, without waiting for permission or a budget.” – Sound Of Fractures
Crucially, the entire activation was built by Reddington himself, demonstrating the massive potential of accessible technology for independent artists in 2025. He learned to code the game using AI-assisted tools like Cursor and Claude, generating the art, animations, and automated systems—all without a traditional budget or a team of coders.
“I Wanna Get Back” is a blueprint. It proves that the old gatekeepers of creative music marketing—budget, connections, or specialized skills—no longer hold sway. For the independent artist, songwriter, and bedroom producer, the barriers to creating incredible, immersive experiences are rapidly dissolving. Sound of Fractures is showing the wider music industry that with no-code tools and creative vision, artists can now create entire worlds that push far beyond the conventional cut-and-paste release schedule.
