Tiësto has one of the biggest social media followings around—it extends far beyond the realm of EDM culture to a general populous type of crowd. The team behind Tiësto’s marketing and branding has done him right, the Tiësto brand is on an upward trajectory and shows no signs of slowing down. Between his endorsements and partnerships (from headphones to fashion) and Forbes placing him as one of the highest paid DJs in the world, the Tiesto brand is turning into an empire or sorts.
His style, like most DJs, is simple: t-shirt with jeans and some nice kicks.
Building on his basic blueprint of style, Tijs took things a step further when he developed his own clothing brand Clvb Life several years ago, which captured the eye of John Marciano, founder of Guess. That led to a new more refined clothing line with Guess called, NYT LYF.
NYT LYF adds EDM culture elements (read lasers and light shows) to his fashion pieces, giving the brand a slightly more polished look.
Tiësto’s preferred headphone of choice are the AKG by Harman which claim to be the only headphones specifically designed for electronic music. You can check them out here.
And here are a few items that we pulled out from his lines. BTW, if you missed our last article on Avicii you can peep it here.
Nyt Lyf and Clvb Life with one of the world’s biggest DJ: Tiesto
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GUESS Tiësto Nyt Lyf Collection – Stream Coated V-Neck Tee
guess.com
GUESS Tiësto Nyt Lyf Collection – Skinny Jeans In Omen Wash
guess.com
GUESS Tiësto Nyt Lyf Collection – Phantom Nightlife Tee
guess.com
KangaROOS-Shane&Shawn Alfie Low Men’s Athletic Casual Shoes
finishline.com
GUESS/TIËSTO NYTLYF Collection – Uniting Fashion and Music Like Never…
guess.com
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featuring
guess.com
Alejandro Ingelmo platform booties
alejandroingelmo.com
American Eagle Outfitters rainbow jewelry
ae.com
johnhardy.com
GUESS/TIËSTO NYTLYF Collection – Uniting Fashion and Music Like Never…
guess.com
GUESS/TIËSTO NYTLYF Collection – Uniting Fashion and Music Like Never…
guess.com
GUESS/TIËSTO NYTLYF Collection – Uniting Fashion and Music Like Never…
guess.com
In other Tiësto news, his Club Life College Invasion Tour, which was set for October 2012, will now run December 2012 until March 2013 due to a back injury.
