Anfisa Letyago Keeps Her Foot on the Gas With ‘In My Arms’ and a Surreal New Video

Anfisa Letyago’s new single ‘In My Arms’ lands on her NSDA imprint as a continuation of the sound she introduced with Bubbledance earlier this summer. This one digs even further into the hybrid zone where trance cues, club pressure, and hazy emotion bleed together—only this time, the video elevates the experience through a visually surreal, AI-driven companion piece.

The record’s built around her own vocals again, which have become a key fixture in her production identity this year. It’s not about spotlighting lyrics or hooks, but rather creating atmosphere through phrasing, tone, and placement. On ‘In My Arms’, the processing leans more into ambient vocal textures than upfront topline writing. And when paired with the ultra-clean mixdown—lots of movement in the mids, tightly programmed low-end—it results in something that feels like it’s floating above the club context without losing its momentum.

A Visual Project Rooted in AI and Identity

The music video deserves equal attention here—not because it’s flashy, but because it extends the track’s ideas without falling into the trap of visual clichés. The editing leans into surreal transitions and identity-blurring motifs, which mirrors how the track itself blurs the lines between Anfisa as vocalist, producer, and interpreter. It also adds another layer to what she’s been building since launching her NSDA label: more personal output, more control, more room to experiment.

According to the release, the video was built with AI as a core part of the workflow—not as a replacement for creativity, but as a tool to render visual symbols from the emotional palette of the track. This matters because the imagery doesn’t feel generic. It feels like someone using technology to articulate something specific to them, which is exactly the kind of use case we need more of in music visuals right now.

Following Up Bubbledance With Intent

This release rounds out a tight arc for Anfisa this summer—Bubbledance on Sony/noted made a strong case for her evolving palette, but ‘In My Arms’ hits harder in terms of identity. It’s short, precise, and cohesive. No filler. And for artists trying to evolve while staying club-relevant, this kind of format—one major-label project, one label-owned follow-up—makes sense.

The full release dropped a few days ago on July 11 via NSDA. Video’s out now. Bubbledance is still streaming via Sony/noted.