Groover Review: How Effective Is It For Getting Your Music Heard?

Groover, a music promotion platform revolutionizing how emerging artists connect with music professionals and media outlets, has recently expanded its operations to the United States and the United Kingdom. The platform originated in France and has been helping artists get their music heard by a wider audience through its unique approach. By offering a targeted and personalized communication system, Groover has created a bridge between artists and music industry professionals, enabling musicians to gain more visibility and establish meaningful relationships for their career growth.

The platform’s innovative approach has gained recognition and support from many music professionals, including radio stations, record labels, and music bloggers. Groover’s success stems from its model that allows musicians to directly submit their tracks to a curated list of industry professionals, who provide guaranteed feedback in exchange for a small fee. This system has proven to be a win-win for both parties, as artists receive valuable insights and exposure while professionals discover new talents and build their reputation as tastemakers.

As Groover continues to expand its reach to the U.S. and U.K., it aims to strengthen its mission to support emerging artists and democratize access to the music industry. But they are far from the only company seeking to do this, and with many other platforms that help get your music out to playlisters, curators, bloggers, and more, let’s find out how Groover stacks up against the competition. 

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What I Liked Most About Groover

Let’s dive into some of the best qualities I found with Groover. With many different options for playlist placements, finding a platform whose X-Factor fits your needs and wants as an artist and who can meet you where you’re in your career is essential. Here are a few of the features that stood out to us. 

It Casts A Wide Net

As little as ten years ago, PR agents were paid handsomely to act as gatekeeps to media outlets (who were, in turn, gatekeepers in their own right). You would need to shell out a month’s wages to have a shot at getting your music featured on media outlets. But Groover cuts out the middle man, giving out access to almost any type of curator and tastemaker in the industry.

You want feedback from A&Rs on the commercial viability of your track before it’s released? They can do that.

You want to land media placements and get your music featured on blogs and sites? It can do that too.

You need your music placed on playlists and bump up those stream counts to get millions of plays and feed your family just off of royalty payouts from streams? Well, that’s a long shot, but they can get your music pitched to many of the medium-to-larger-sized curators in the space. 

Groover gives smaller artists without industry connections a foot in the door to start spreading their music to the masses. And where sites like Submithub are bloated with features, charts, and more that are easy for those new to the platform to get lost in, Groover makes it simple and easy and walks you through each step of the process. 

It’s A Great Starting Point

Getting on more prominent indie and Spotify editorial playlists is like catching the golden goose for most smaller artists. Landing placements on these playlists often seems like you need access to some hidden dark art of music promo or be an average, run-of-the-mill industry plant. But really, there is a method to the madness. 

Bigger playlist curators, Spotify included, have ways of keeping tabs on artists and can monitor more minor artists’ successes and listeners’ reactions to the music they upload. There is no better way to get on Spotify’s radar than for a smaller act’s music to get placed on dozens of smaller playlists consistently. Groover is a fantastic way to pitch your music to a massive catalog of curators to potentially get your music placed on the exact types of playlists that will supercharge your popularity index and better increase your chances of getting featured on more massive playlists on your next release. 

It’s Affordable 

While you can always pump as much money as you want into a platform like this, it’s equally as easy to invest just what you can afford. There is no minimum number of credits you need to buy, and any free credits you can obtain on the site function just as effectively as the paid credits you purchase. This is a great act of good faith on the part of Groover, compared to the competitors who make free credits useless compared to paid credits.

Plus, they offer a handful of ways to get free credits for bringing friends and fellow artists onto the platform, which can slightly boost the number of credits you have to work with on the site.  

What Could Have Been Better 

Before you dump all of your advertising budgets into Groover, here are a few things we should say about it that could cause some hesitation. None of these following three items should be dealbreakers, as some are subjective and others are borderline commonsense to the point of being negligible. But we still must voice this anyways. 

It’s Not Guaranteed 

This one should be obvious to many who have been working in music for any amount of time, but it should be said that their services do not guarantee placements, playlists, or coverage. Groover is a marketing tool, and music marketing is all about igniting kindling that’s ready to spark; you’ll never light the world with a damp log. 

But suppose the music is fantastic, which is table stakes in today’s industry, and you’ve dialed in the platform to make it work for you. In that case, your likelihood of getting placements and streams is pretty solid, even if you have little to no following.

It’s Forte Is Playlists

As mentioned at length above, Groover is a fantastic tool for getting your music on smaller and medium-sized playlists to help supercharge your algorithm to land better placements on your next release. I think that that alone is Groover’s X-Factor and is Groover’s forte. Because outside of that, while they offer the ability to pitch to radio DJs and labels, their other options pack far less punch. 

Digging around their “high-Impact Labels” that you can pitch to, you see labels like Soava and GetTheSound on there, which seems super exciting! But then you look at the profiles of these labels and see that they have around a 3% chance to work with the music that they are pitched, which isn’t very inspiring. 

And when looking at “high-impact radio stations,” the prospects are about the same. Nowadays, the best part about getting support from radio DJs is boosting your footprint on sites like 1001Tracklist, where you can see all the notable DJs that have played your releases. Anything less than that won’t move the needle for your career, and those credits are better invested in landing your music on playlists that Groover provides. 

It Requires An Investment Before You Often See Returns 

After running several campaigns on Groover, I learned the most crucial lesson – it’s about playing the long game. Groover has some awesome options on their platform that let you reach out to curators that have supported your music in the past and collect their emails for future contacts. But acquiring those emails will require some credits. 

The first campaign was for my more recent single that had just come out (linked below). My initial reach outs saw a TON of rejections, which would have cost me credits had Groover not been kind enough to supply me with enough to handle this review. 

This was also in large part, at least I hope, because I was pitching music without vocals in a genre that didn’t have its dedicated genre tab in the list of filters. I had to pitch melodic and organic house music to tags like “progressive house” and “deep house,” so I wasn’t pitching to the proper leads in the first place. 

After chatting with the Groover team about this, they implemented a Melodic House tag on the genres! That, coupled with the fact that I could directly contact curators who have supported my music in the past, seriously upped the number of supports I received when I pitched my song “At Least We’re Safe” which was an older track than the first one I pitched a month prior! 

Final Thoughts 

In conclusion, Groover has emerged as a powerful platform for emerging artists, aiming to democratize access to the music industry and help musicians connect with professionals in a targeted, personalized manner. While its forte lies in playlist placements, the platform provides opportunities to pitch to radio stations, labels, and other industry professionals. Although not every submission is guaranteed to yield immediate results, Groover’s effectiveness in increasing an artist’s visibility and establishing meaningful connections within the music industry is undeniable.

However, it is essential to acknowledge that success on the platform requires perseverance and the willingness to play the long game. Groover offers an opportunity to build a strong foundation for future releases by fostering relationships with curators who have previously supported your music. With a continuous investment of time and resources in the platform, artists can significantly increase their chances of success and gain valuable exposure within the industry.

Groover is an affordable and user-friendly platform, making it an excellent starting point for musicians looking to expand their reach and establish their presence in the music industry. By effectively utilizing the platform’s tools and features, and learning from the feedback and experiences shared by industry professionals, artists can maximize the platform’s potential and propel their careers forward. Groover’s success in bridging the gap between musicians and industry professionals positions it as a vital tool in the ever-evolving music landscape.

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